Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief.

Here is the evidence for LO2

P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief.

• The plan should have a number of different components to it. You will not be expected to create all of them!
• This should be in the form of a proposal with supporting diagrams, mood board and a project plan with a schedule of activities. 

M2 (U20): Justify the choice of planned components by targeted media sector

• justifies your choice of planned media components for this advertising campaign
• justifies why they have been incorporated

D1 (U20): Discuss the legal and ethical constraints within the planned campaign

• fact file to the CEO of Carter Soft drinks that discusses the legal and ethical constraints within the planned campaign 

P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign

• Mindmap
• Moodboard
• Logo Design - your advertising company
• Can Surround Design - Phizzwizzard
• Research into advert conventions
• Research into competitor adverts
• Treatment
• Location recce
• Model release forms
• Location release forms
• Pre-production schedule - shot lists
• Storyboard and visualisation diagrams 

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